Maps Marketing Consultants |
How do the majority of people looking for a local business find what they’re looking for? Go back a few years and people were breaking out the phone book to see what was around, but things have changed a lot since then. Nowadays, the primary strategy that people use to find what they’re looking for is the use of a search engine. The convenience and utility of search engines – and Google in particular – means that this process has become ubiquitous with finding products and services, and this trend isn’t going to change anytime soon. Crucially, Google offers substantial assistance with finding businesses that are located in your region, so whether you have a solid presence set up on Google matters a great deal. At Impact Local, our maps marketing consultants service makes sure that you have a strong presence on Google My Business – the Google-related component that helps display your business for local customers. Learn more about this service, and why it’s so important, by reading on below. |
Google My Business Explained
Google My Business (GMB) is the user-facing system that is displayed when they carry out a search request for a business or a service on Google. As you’d expect, this interface is used to display local businesses that are within your proximity, giving you knowledge of all the most easily accessed businesses in the region. From the business side of things, GMB is an opportunity to set out your stall with your customers, giving them information about your organization’s location, services, prices, and availability – amongst other things.
Looking Local
One of the reasons that GMB is so important for local businesses is that, increasingly, people are looking for local products and services primarily using Google. Nearly half of all Google searches are looking for local information, and the vast majority of local searches for businesses and services result in a call or a visit within the next 24 hours. Needless to say, it’s clear that a comprehensive presence on GMB is a must for anybody that wants to take advantage of these opportunities – and ranking highly is especially important.
Missing Out
Make no mistake, if you’re failing to set yourself up on GMB so that you have a presence on Google searches and Google Maps, other businesses won’t be making the same mistake. If you don’t take advantage of this opportunity, somebody else will, and you’ll be missing out on business that might otherwise have been coming your way. Our consultants can make sure that your local audience has the knowledge and awareness to access your business when they need it.
Diagnostic Tools
One of the benefits of using GMB is that you have access to a number of diagnostic tools and systems that can tell you all about how your potential customers are interacting with your online presence – what might be interesting them or turning them away – and using these tools, we can consistently retune your profile to get better and better results.